Thoughtful play, delivered to Australia. ✦Thoughtful play, delivered to Australia. ✦Thoughtful play, delivered to Australia. ✦Thoughtful play, delivered to Australia. ✦Thoughtful play, delivered to Australia. ✦Thoughtful play, delivered to Australia. ✦

HeartForPaws.

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THE PLAY BAG

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Your play bag is waiting for a good idea.

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good dogs · odd dogs · all dogs · good dogs · odd dogs · all dogs

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Play should feel like them.

Design-led toys for real dogs, real homes and every kind of personality.

Help and information

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Join the play club

Save your dog’s profile for better matches and birthday benefits.

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Your dog’s play profile is ready

A little profile for a very real personalityPlay passport

01 / 05 · Make it theirs

Who are we matching today?

Choose the pet sticker that feels most like them. You can change it later.

Dog’s name

Pick their little look

Swipe to meet all 16 pups — popular Australian breeds plus a few distinctive dog shapes.

Choose a little dog avatar to continue.

02 / 05 · One quick tap

What size is your dog?

03 / 05 · One quick tap

What are they most like at home?

04 / 05 · One quick tap

How do you like to play together?

05 / 05 · Last one

What matters most in a toy?

Their play personality is ready

Playkind dog passportPK–0000

Official good-dog name

Your dog

Size—

Personality—

Together time—

Top priority—

PLAY
PERSONALITY
FOUND

Best place to startA toy aligned with their main play style.

Why it feels rightMade for their personality

For your routineEasy to fit into the day

Meet their matches →